Meet the Director of Advertising for the Vancouver Courier, Michelle Bhatti. Michelle is an avid traveller, exceptional baker, and always has a stash of candy in her office. Read on to learn more about her.

Like Google, advertisers are competing against space on Facebook. Without a strategy, so much of an advertiser’s ad spend budget can go to waste without optimizing and adjusting messages to get discovered.

Waking up to a happy little surprise story from Insta Tuesday morning – Canada is finally on the in-app shopping bandwagon! Say goodbye to the wild goose-chase of actually shopping a product you fell in love with on your feed.

Let’s check in with Ariel Evans – Glacier Media’s Director of Digital Sales. Ariel is an elusive combination of super geek, horse/dog aficionado and stilt walker (hey, take a look at those shoes!)

As consumers, we have choices. Online trends shape the way we think about our favourite brands and we look for alignment in a brand’s social values to mirror our own beliefs.

I went on a private gallery tour with a small group of Influencers that had a collective reach of 5.2 Million social media followers. It's the kind of reach that can swing open the golden gates of opportunity.

As digital marketers, we should be responsible for the quality, fairness and objectivity in our own work. If we start a movement to have compassion and empathy in our work, we can encourage other people to do the same too.

Forget Instagram posts—today it’s all about the Insta Stories: images and videos taken within 24 hours, that disappear within 24 hours of posting. Here, six reasons you should make them part of your marketing plan.

Here, five tips for making sure your viewers stay engaged right till the end of your Stories (and that they share them with their friends).

This blog post dives into the AdWords pricing model for TrueView ads, the detailed targeting options available for advertisers, integrated video campaigns with landing pages, and key metrics to look out for when your results come in.

Have you ever found yourself sucked deep into a Facebook video, finally coming up for air and wondering, “Where did the last three hours of my life go?”. With Facebook rolling out the autoplay feature in 2015, it’s been all about video ever since.

Video advertising is a powerful and engaging tool for advertisers that brings products to life.